Episode 2: Kianna, YouTube sensation & influencer

How Kianna Jay Made 1 million on ​Youtube

Atty. Roxell Richards sits down with the dynamic Kianna Jay, a successful YouTuber and entrepreneur whose journey is as inspiring as it is unconventional. Kianna, who once aspired to be a police officer, has carved out a niche for herself in the digital world, amassing nearly 2 million subscribers on YouTube. In this engaging interview, she opens up about her unexpected career shift, the challenges she faced along the way, and the pivotal moments that led to her success. From overcoming a life-changing car accident to launching her own hair business and publishing an e-book on YouTube success, Kianna’s story is a testament to resilience, adaptability, and the power of self-belief. Join us as we explore the inspiring journey of Kianna Jay and discover the valuable lessons she learned on her path to becoming a social media sensation.


  • Embrace Change and New Opportunities: Kianna transitioned from aspiring to be a police officer to becoming a YouTube sensation. This illustrates the importance of being open to new paths and opportunities that may come unexpectedly.
  • Resilience and Perseverance: Despite facing numerous challenges and initially not making significant money from YouTube, Kianna persisted. Her story highlights the value of perseverance and staying committed to one’s goals even when success is not immediate.
  • Self-Education and Adaptability: Kianna’s journey into the hair business and YouTube required her to learn new skills and adapt quickly. This underscores the importance of self-education and being adaptable in the face of new and unfamiliar challenges.
  • Leveraging Personal Experiences: Sharing her car accident story helped Kianna connect with a broader audience and grow her following. This demonstrates the power of authenticity and using personal experiences to build relatability and trust with an audience.
  • Collaborating and Learning from Others: Kianna benefited from the advice and support of her boyfriend’s brother’s girlfriend, who introduced her to the idea of starting a business. This shows the importance of surrounding oneself with supportive individuals and being open to learning from others.
  • Consistency and Strategic Planning: Kianna’s success on YouTube was partly due to her consistent posting schedule and strategic planning. This highlights the importance of consistency and having a well-thought-out plan to achieve long-term goals.
  • Believing in Yourself: Despite initial doubts and the challenges faced, Kianna believed in her potential to succeed. Her story is a testament to the power of self-belief and maintaining confidence in one’s abilities.
  • Taking Risks: Kianna’s decision to leave her conventional job and pursue YouTube full-time involved significant risk. Her success story emphasizes that taking calculated risks can lead to remarkable rewards.

Check out other Podcast Episodes

Episode 1: Kat St. John, Artist & ​Entrepreneur

From pharmacy consultant to building ​her own ​entertainment brand.

Episode 4: Darren

From Daycare Employee to Childcare ​Owner and ​Hotel Owner.

Episode 2: Kianna Jay´s

How Kianna Jay Made 1 Million in YouTube!

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