ROI-Driven Email Marketing
Our relationship with you is built on results — and in email marketing, results are all about ROI. Every campaign we create is designed to drive measurable returns, not just opens or clicks. We focus on interpreting real data and turning it into strategies that convert subscribers into customers. This includes:
- Email Marketing Strategy Development
- Email Design & Content Creation
- List Management & Growth Services
- Campaign Setup & Management
- Analytics & Optimization
- Email List Building & Lead Generation
Excell Digital Marketing
How our Email Marketing service can help grow your revenue
Combining Email Marketing with Conversion Rate Optimization (CRO)
The secret to a successful email marketing campaign is more than just hitting “send.” While many email marketing providers focus only on getting your message into inboxes, that’s just the beginning. Without optimizing for engagement and conversion, you’re leaving results on the table.
Our approach focuses on lifting that number through conversion rate optimization (CRO). We optimize every part of your campaign — from subject lines and design to calls-to-action and landing page flow — to ensure that every email sent has the best possible chance of turning readers into customers.
Work With Real Certified Email Marketing Professionals
Partner with a team of certified email marketing specialists — each with a minimum of 2 years’ experience managing high-performing email campaigns across various industries. Whether you’re targeting local customers or a broader audience, we bring the right blend of strategy, creativity, and technical know-how to help you meet your goals.
what you get
What is included in our Email Marketing Services?
When you partner with Excell, you’ll gain access to our full suite of email marketing services. These are designed to optimize every aspect of your email campaigns, from strategy to execution and ongoing performance improvement.
Audit Services
Audit Services
Email Marketing Audit
Even if you’re new to email marketing, it’s important to understand where you stand. If you already have an email platform (like Mailchimp, Klaviyo, or HubSpot), we’ll review your current setup — your list structure, templates, automations, and performance. If you’re brand new, we’ll guide you step by step on how to get started the right way — with a clean list, proper segmentation, and the best tools for your business goals.
You’ll receive a clear, actionable report with beginner-friendly recommendations to help you build a strong foundation from day one.
Strategy & List Building
New businesses often struggle with how to grow their email list and how to talk to their audience. We help you with both. From designing effective signup forms and pop-ups to offering incentives that grow your list faster, we provide strategies tailored to your business type — whether you’re selling products, offering services, or just generating leads.
We also help define your email marketing goals (brand awareness, lead nurturing, sales, etc.) and map out a plan that grows with you as your business scales.
Professionally Designed Emails
Don’t worry if you don’t have a designer or copywriter — we’ve got you covered. We’ll craft visually appealing, mobile-responsive email templates that match your brand. From welcome emails and product announcements to newsletters and sales promotions, we handle the messaging and layout to ensure every email looks polished and performs well.
We also make sure your emails are personalized, engaging, and optimized for higher open and click-through rates — so even with a small list, you see real results
Performance Tracking & Optimizations
One of the biggest benefits of email marketing is the data — and we make it easy to understand. We’ll provide you with clear reporting on how your emails are performing: open rates, click rates, conversions, and more. But we don’t just show you numbers — we explain what they mean, and how to improve your next campaign.
We’ll also conduct A/B testing on subject lines, content, and send times to continually optimize your results, so your email marketing becomes more effective over time
Creating Success
What makes our Email Marketing Services so effective?
Match messaging with audience intent at every touchpoint
Sending emails is easy—sending the right message at the right time isn’t. We craft personalized email campaigns that align perfectly with your audience’s intent, using targeted content, compelling CTAs, and optimized designs to drive real results.
Experienced email marketing strategists
You can’t improve what you don’t understand. Our team brings years of hands-on experience managing high-performing email campaigns across industries. We know what works—and we have the data and happy clients to prove it.
Data-driven testing & optimization
We don’t rely on guesswork. Every campaign is guided by A/B testing, performance data, and continuous optimization. From subject lines to send times, we fine-tune every detail to maximize opens, clicks, and conversions.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why Email Marketing can bring in the numbers
$42
return for every $1 spent
Email marketing continues to be the most cost-effective digital channel, delivering an average ROI of $42 for every $1 invested. That’s a return other marketing methods struggle to match
50%
higher click-through rates from segmented campaigns
Tailored messaging performs better. Segmented campaigns drive stronger engagement and can account for over 60% of a brand’s email revenue.
138%
more spending from email-driven customers
Shoppers who come through email don’t just click—they spend significantly more, making email a top-performing channel for revenue.
FAQ
FAQs about Email Marketing Services
Looking to learn more about email marketing for your business? Browse our FAQs:
The ideal frequency depends on your audience and goals. We recommend weekly or biweekly emails to maintain engagement without overwhelming your subscribers.
No, you don’t! If you’re starting a new business or haven’t built a list yet, we’ll help you set up the tools and tactics to start collecting email addresses right away — including sign-up forms, lead magnets, and integrations with your website or CRM.
We track key metrics such as open rates, click-through rates, conversions, and ROI to assess campaign performance and optimize future efforts.
Results depend on your goals, audience size, and the frequency of your emails. However, many clients start seeing engagement improvements (like higher open and click rates) within the first few campaigns. More measurable results like conversions and sales typically grow steadily over the first 1–3 months of consistent email activity.
