Search Engine Optimization

Our Search Engine Optimization (SEO) Services are crafted to elevate ​your online presence, boosting visibility and driving targeted traffic to ​your website. With strategic keyword optimization, content refinement, ​and technical enhancements, we ensure your business stands out ​amidst competition in search engine rankings, fostering growth and ​success.

SEO Services: Elevate your Online Presence

Having a strong online presence is essential for businesses to succeed in the modern digital landscape. With millions of ​websites vying for attention, it’s essential to ensure that your website stands out amidst the competition.

Through SEO, when you search Google for a step-by-step tutorial on how to fix your unfortunate punctured tire, you always ​find exactly what you’re looking for.

The harsh reality is that your company will have a difficult time competing digitally if it is not at least somewhat visible on ​Google. Since most marketers are aware of SEO’s significance, they are investing heavily in it this year.

This guide will explain search engine optimization (SEO), explain what it is, and explain how to use it to improve your website’s ​ranking in search engine results.

What is SEO?


Search engine optimization is known as SEO. Increasing a company’s visibility in organic search ​results is the aim of SEO.

Consequently, these endeavors increase the number of people who visit the business’ website, ​raising the possibility of more conversions, which brings in more clients and income.

Whenever I’m asked to define SEO, I usually say that it’s a way to make sure that people find ​your website when they Google your product or service category.

However, this oversimplifies the discipline.

Your site pages can be optimized for search engines in a variety of ways. Title tags, keywords, ​image tags, internal link structure, and inbound links—also referred to as backlinks—are among ​the components that search engines scan for.

To decide how highly ranked your site should be in their SERPs, search engines also consider ​other external, off-site factors, visitor behavior, and site structure and design.

After accounting for all of these variables, SEO mainly influences rankings and visibility.

Before we go any further, though, let me warn you that a lot of resources make SEO seem very ​complicated and may even scare you off. This guide isn’t like that, I swear. I’ll dissect SEO into ​its most fundamental components and demonstrate how to use each one to develop a fruitful ​SEO strategy of your own.

How does SEO work?

To raise a piece of content’s ranking and a website’s visibility, SEO works by ​researching keywords, creating high-quality content, and obtaining ​backlinks. Though once a webpage has been crawled and indexed by a ​search engine, you can usually see results take effect on the SERP, SEO ​efforts may not fully materialize for several months.

1. Rankings

This is how search engines determine which SERP position to assign to a ​particular website. Only one ranking position can be held by a web page at ​once. Rankings start at zero and continue up to the final result in the search ​engine list for the given query. Search engine algorithm changes, ​competition in the SERP, and page age can all have an impact on a page’s ​ranking over time.

2. Visibility

This expression describes a domain’s prominence in search engine results. ​When a domain has lower search visibility, it isn’t visible for many relevant ​search queries; conversely, when a domain has higher search visibility, the ​opposite is true.

The two primary SEO goals—traffic and domain authority—are delivered by ​both.


There’s still another compelling ​reason to use SEO: it essentially ​positions your brand for the ​duration of the customer journey.

Consequently, SEO can guarantee that your marketing plans align with the evolving consumer behavior.

Because, as Google acknowledged, consumer behavior has permanently changed.

Google has 92.08% of the global search engine market share as of July 2023.

Additionally, they would rather handle the majority of the purchasing process alone.

For instance, according to 86% of consumers, search engines are the most effective source of ​information. Furthermore, the majority of people in all generations use search engines to find ​information online.

How does Google determine a ​page’s ranking?


Search engines only have one objective. Their goal is to give users the most pertinent information or ​answers.

Their algorithms select the pages that are most pertinent to your query each time you use them. Next, ​order them so that the most reputable or well-liked ones appear first.

In order to provide users with relevant content, search engines consider four primary elements:

The meaning of a searcher’s query, which is most likely the reason they are searching, and how that ​meaning aligns with the most relevant content.

  • Relevancy is the degree to which a search query and the content on a page are relevant; search ​engines evaluate this using a variety of criteria, such as keywords or topic.
  • Quality of content: based on signals like expertise, authority, and trustworthiness, the E-E-A-T ​(which we’ll talk about later) model surfaces the content that appears to be the most helpful.
  • The usability of a website takes into account elements like mobile friendliness, page speed, and ​other aspects that affect how simple it is to find content on a website.
  • Context, which depends on the searcher’s previous actions and configurations such as location.

And they employ advanced formulas known as search algorithms to examine all of this data.

Search engines don’t divulge their algorithms. However, SEOs have discovered some of the elements ​they take into account when ranking a page over time. They are the center of an SEO strategy and are ​referred to as ranking factors.

Determining authority and relevance can be greatly aided by using the E-E-A-T framework. In SEO, the ​letters E-E-A-T stand for “expertise,” “experience,” “authoritativeness,” and “trustworthiness.” The ​following are the definitions of each:

  • Expertise: You are an authority on the subject.
  • Experience: The subject matter you write about is something you personally know.
  • Authority: When other websites link to your website and attest to your credibility, you are perceived ​by others as an authoritative source.
  • Trustworthiness: The information on your website is up to date and believable.

Professionals who answered our Web Traffic & Analytics survey indicated that authority and experience ​were the next most important ranking factors for appearing in SERPs, after trustworthiness and ​expertise.

Expertise and experience will be more crucial for content creators hoping to differentiate themselves ​from AI-generated content as AI takes up more and more of the search mix. This is because algorithms ​lack the knowledge necessary to form original thoughts or the same degree of personality as a human ​expert.

Additionally, even though they aren’t direct ranking factors, they can still enhance your SEO content, ​which may have an effect on them. In fact, according to 65% of SEOs, Google’s 2023 algorithm update​—which featured an updated E-E-A-T framework—had a favorable effect.

You’ll soon see that your rankings and search visibility can be impacted by increasing the amount of ​content you write, improving internal links, or optimizing image filenames. And the reason for that is that ​every one of those acts raises a ranking factor.

What are the services we Offer?

Technical SEO Audit Services: Our team of experts will conduct a thorough analysis of ​your website’s technical aspects to identify any issues that may be hindering its ​performance. From site speed optimization to fixing broken links, we’ll ensure that your ​website is primed for success.

Topic and Keyphrase Research: Choosing the right topics and keywords is key to driving ​targeted traffic to your website. Our team will conduct in-depth research to identify the most ​relevant topics and keyphrases for your business, helping you attract qualified leads and ​improve your search engine rankings.

Website Optimization: We’ll implement a range of on-page and off-page optimization ​techniques to enhance your website’s visibility and improve its ranking in search engine ​results pages (SERPs). From optimizing meta tags to creating high-quality content, we’ll ​ensure that your website is fully optimized for maximum impact.

Maintenance Tutorial: At Excell University, we believe in empowering our clients to take ​control of their online presence. That’s why we provide comprehensive maintenance ​tutorials to help you understand how to keep your website optimized for the long term. ​From updating content to monitoring analytics, we’ll equip you with the knowledge and ​tools you need to succeed.

Frequently Asked Questions

+ How long will this take?

After your initial phone call, our team will reach out to you for onboarding and you’ll receive an email detailing everything we need to get started. From there, we will collect your consult sheet, once we receive all the deets, that’s when the “timer” starts—we’ll start working on your project!

+ What happens after i pay?

Once you pay for our business development service, you will receive immediate access to our team, including an email confirming your service, what we need to get started, and an onboarding call.

+ If this service refundable after i pay?

It depends on when you request a refund. If you ask for a refund within 24 hours of payment, we will deduct an hourly rate of $350.00 per hour for all work done after you pay and distribute the remainder. Afterwards, we will not refund you because once you pay, a project manager is assigned, and we begin our strategy and services immediately.

+ Can I get the services, if I don't have a business already?

Yes,  you can get your services done, and when you are ready to launch, you will be ready.

Why choose Us?

  • Experienced team of SEO professionals
  • Tailored solutions to meet your specific needs
  • Proven track record of delivering results
  • Transparent pricing with no hidden fees


The Challenge

Roxell Richards Injury Law Firm is a small boutique injury law firm located in Houston, Texas. ​After spending thousands of dollars from various marketing companies, they went in-house and ​brought their own team to focus on organic search. Additionally, the firm relied on Google ads ​and wanted to decrease its ad budget.

The Strategy

Injury litigation is a highly competitive market. The keyword car accident can range anywhere ​from 100 to 500 per click. With our business development service, we got to work. First, we ​implemented market research, targeting each service within injury law using our tools to find ​out what users online are looking for. Then we implemented new content strategies and added ​inbound and outbound links while optimizing all content on each page. We also rewrote their ​blog pages and practice area pages.

The Result

The firm lowered its budget and increased its signups and conversion rate by 200%.

Keep your website visible amidst the digital clutter. Contact us today to learn more about how our SEO packages can help you elevate your online presence and drive meaningful results for ​your business.

Our Search Engine Optimization

(SEO) Services

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