Excell University: Ultimate Guide to YouTube Marketing Services
In today’s uncertain business world, brands are focusing on how to use marketing, especially video content, to get the most out of their budgets, increase brand awareness, and boost sales.
Some brands spread their content across many platforms, but being everywhere doesn’t guarantee value or profit.
As smart marketers, we need to choose video platforms that drive business growth. Understanding what our audience likes on each platform helps us make impactful decisions.
IIn today’s digital age, YouTube is more than just a platform for watching videos; it’s a powerful tool for businesses to reach a wider audience. With over 2 billion logged-in monthly users, YouTube offers an unmatched opportunity for marketing
In this blog, we’ll delve into YouTube marketing, its importance, and effectiveness, and why you should consider professional services from Excell University LLC to elevate your brand.
What is YouTube Marketing?
YouTube marketing involves creating and sharing videos on YouTube to promote a brand, product, or service. It includes a range of strategies, from creating engaging content to leveraging YouTube ads. The goal is to drive traffic, increase engagement, and ultimately, boost sales.
Our team has actively used YouTube to market products and services for years. We’ve created hundreds of long and short YouTube videos and written many articles on using YouTube to educate, build a strong brand, and promote products. We’ve also mentored thousands of entrepreneurs, sharing strategies and practices for building strong YouTube brands.
This guide offers actionable insights, tips, best practices, and expertise we’ve developed from helping various brands. It will help you maximize business growth opportunities and discover the best YouTube marketing tactics and examples to make your small business thrive.
1. Create Your YouTube Channel
Start by setting up a Google account to sign up for a YouTube channel. You can use an existing Google account or create a new one for your business.
Register for a Brand Account on your YouTube channel. This lets you manage your channel with various team members. Later on, you can grow your business by adding new YouTube channels.
Complete your channel by adding:
- Your “About” information
- Channel header and profile picture
- Social media profiles and website links
Your header and profile picture represent your channel, so use custom or brand-appropriate images. Ensure your branding on YouTube matches your overall visual identity across social media.
2. Understand Your Audience
Your content needs to resonate with your target audience. To understand what they want, ask yourself:
- Who is my target audience?
- What kind of content do they like?
- What are they already watching on YouTube?
- What can I learn from their favorite YouTube creators?
- How can I tailor my content to their preferences?
Conduct market research and study YouTube demographics to better understand your audience. If you already have a channel, analyze your video metrics and improve key areas.
3. Research the Competition
Learn from your competitors by watching their videos and noting their content, delivery, and editing styles. Consider how you can incorporate these elements into your own videos.
Analyze factors like:
- Views per video
- Frequency of posts
- Comments and topics
- Number of subscribers
- Video content and quality
Understanding your competitors’ success can inspire you and help you discover new trends to enhance your channel.
4. Study Your Favorite Channels
Identify what makes your favorite channels engaging. Ask yourself:
- Why do I like these channels?
- What makes their content engaging?
- What kind of channel art are they using?
- How do they deliver their content?
- How can I mimic this type of content on my channel?
Study popular channels in your niche to find elements you can apply to your own content. Ensure your content remains appropriate for your audience while mirroring successful strategies.
5. Start Uploading and Optimizing Your Videos
With your content ideas ready, plan, film, and upload high-quality videos. If you’re new to video editing, use beginner-friendly software to focus on creating great content.
Optimize your videos to increase views:
- Conduct keyword research to find phrases people use to search for content, and add them to your title or description.
- Use timestamps to help viewers navigate long videos.
- Write detailed descriptions to give an overview and highlight key points.
- Create engaging thumbnails to attract viewers.
- Engage in the comments to answer questions and boost your video’s status on YouTube’s algorithm.
Include your brand logo in intros and outros. Once uploaded, a video link is permanent, so ensure it’s perfect before publishing.
6. Stay Consistent with Video Uploads
Consistency is crucial for growth. Set a realistic schedule for your video uploads. Regular upload days help your audience know when to expect new content, building brand awareness and loyalty.
7. Optimize Your Channel to Attract Subscribers
Create a short channel trailer that encapsulates your content’s theme and organize your videos into playlists. This helps new visitors understand your channel quickly.
Encourage viewers to:
- Subscribe to your channel
- Like, comment, and share your videos
- Engage with your content
Use custom end screens to direct viewers to other videos and add closed captions for accessibility. Translate your videos to reach a broader audience.
8. Use YouTube Advertising
YouTube ads are a quick way to grow. You can use video or banner ads. For video ads, make them skippable after 5 seconds and ensure they are fun and engaging.
Before using paid advertising, ensure you:
- Understand your audience
- Have channel art that aligns with your branding
- Have at least ten videos on your channel
For example, Nike’s successful 2020 ad featured famous athletes and garnered millions of views. You don’t need a big budget like Nike; focus on creating engaging ads for your target audience.
9. Partner with Influencers
Influencer marketing on YouTube is effective for reaching your target audience. Find influencers whose audience overlaps with yours. Micro-influencers can be a good fit for small businesses with limited budgets.
10. Monitor Progress
Track your progress monthly using YouTube analytics to see which videos are performing well. Monitor:
- Views
- Top videos
- Impressions
- Click-through rate (CTR)
- Subscribers
- Watch duration
Use this data to amplify successful strategies and adjust areas that need improvement.
Why Is YouTube Marketing Important
- Massive Audience Reach
YouTube has over 2 billion users,making it one of the largest platforms globally. This vast audience means potential exposure to a massive and diverse group of people, increasing the chances of finding your target audience.
- High Engagement Levels
Videos are more engaging than text or images. They can convey messages more dynamically and effectively, leading to higher viewer retention rates and better audience interaction.
- Improved SEO
YouTube is owned by Google, and videos can significantly enhance your search engine rankings. Well-optimized YouTube videos can appear in both YouTube and Google search results, driving more traffic to your site.
- Increased Conversions
Videos can build trust and credibility, making viewers more likely to convert into customers. Demonstrating products, sharing testimonials, and providing how-to guides can effectively drive conversions.
- Versatile Content Formats
From tutorials and reviews to live streams and vlogs, YouTube supports various content formats. This versatility allows you to experiment and find what resonates best with your audience.
What Do Our
YouTube Marketing Services Include?
At Excell University LLC, we offer comprehensive YouTube marketing services designed to help your business succeed. Our services include:
- Content Creation: Crafting high-quality, engaging videos tailored to your brand and audience.
- Channel Optimization: Enhancing your YouTube channel with proper SEO techniques to increase visibility.
- Video SEO: Optimizing your videos with keywords, tags, and descriptions to improve search rankings.
- Advertising Campaigns: Managing YouTube ad campaigns to reach your target audience effectively.
- Analytics and Reporting: Providing detailed reports on video performance and audience engagement to inform your strategy.
How Effective is
YouTube Marketing?
- Boosts Brand Awareness
Consistently posting on YouTube helps build brand awareness. Creative and informative videos can help your brand become more recognizable and memorable.
- Generates Leads and Sales
With clear calls to action, you can direct viewers to your website or landing pages, generating leads and increasing sales.
- Enhances Customer Relationships
Engaging with your audience through comments and feedback on your videos helps build a community. This interaction fosters stronger customer relationships and loyalty.
- Provides Measurable Results
YouTube’s analytics tools offer insights into how your videos are performing. You can track views, watch time, engagement, and more to measure the effectiveness of your marketing efforts.
- Supports Cross-Channel Marketing
YouTube videos can be shared across multiple platforms, amplifying your marketing reach. They can complement your overall digital marketing strategy, integrating with social media, email marketing, and more.
Frequently Asked Questions
+ How long will this take?
After your initial phone call, our team will reach out to you for onboarding and you’ll receive an email detailing everything we need to get started. From there, we will collect your consult sheet, once we receive all the deets, that’s when the “timer” starts—we’ll start working on your project!
+ What happens after i pay?
Once you pay for our business development service, you will receive immediate access to our team, including an email confirming your service, what we need to get started, and an onboarding call.
+ If this service refundable after i pay?
It depends on when you request a refund. If you ask for a refund within 24 hours of payment, we will deduct an hourly rate of $350.00 per hour for all work done after you pay and distribute the remainder. Afterwards, we will not refund you because once you pay, a project manager is assigned, and we begin our strategy and services immediately.
+ Can I get the services, if I don't have a business already?
Yes, you can get your services done, and when you are ready to launch, you will be ready.
Our YouTube Marketing Services
Watch this video and see what we can do for you. Let’s Go!
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