What Is Google Ads?

Google Ads, also known as Google AdWords, stands as a premier pay-per-click (PPC) ​advertising solution provided by Google. This innovative platform enables advertisers to ​showcase their products or services through targeted ads that appear on Google’s search ​engine results pages and across its extensive network of partner sites.

Through Google Ads, advertisers have the flexibility to tailor their campaigns to reach specific ​audiences based on demographics, interests, keywords, and browsing behavior.

Businesses can make sure that users actively looking for similar products or services see their ​ads by bidding on keywords related to their offerings.

Moreover, advertisers only pay when users click on their ads or view them, making it a cost-​effective marketing approach.

Why use Google to Advertise?

With billions of searches made daily by millions of users, Google is the most ​popular search engine. Not to mention, Google Ads has some seniority and ​authority in the paid advertising space due to its nearly two-decade ​existence.

Google AdWords is being used by your rivals; they may even be placing bids ​on your branded terms.

Due to the fact that Google Ads are used by hundreds of thousands of ​businesses, your results will appear below those of your competitors even if ​you are ranking organically for the search term.

How does Google Ads operate?

Google Ads involves three key participants: the searcher, the advertiser, and the Google Ads platform.

Each entity plays a crucial role in facilitating the functioning of Google Ads, enabling advertisers to ​generate revenue while helping customers find relevant products and services.

Here’s an overview of the mechanics behind Google Ads:

1. Advertisers engage in keyword bidding within the Google Ads framework. By bidding on specific ​keywords, advertisers signal to Google their preference for displaying their ads on Search Engine ​Results Pages (SERPs) corresponding to those keywords.

Bids can vary widely, and advertisers typically allocate a daily budget to fund these bids, allowing for ​flexibility and control over expenditure.

Moreover, irrespective of a business’s size or financial resources, Google Ads offers customization ​options to align with budget constraints. Advertisers can manage their spending within predefined limits ​and adjust or halt campaigns as needed.

2. Potential customers initiate searches on Google using relevant keywords. When a user enters a ​keyword for which an advertiser has bid, relevant ads appear on the SERP, aligning with the user’s ​search intent. The sequence of ad placements is primarily determined by ad rank.

3. Google utilizes ad rank to display ads for the searched keyword. Through rapid background ​processing, Google assigns positions to advertisers, ranging from one to the total number of available ​ad slots on the SERP. Ad position is determined based on factors such as keyword quality score and bid ​amount, ensuring optimal relevance and visibility for users.

4. Users may click on ads displayed on the SERP, directing them to corresponding websites. Upon ​viewing the ads, users may choose to click on the one they deem most relevant to their search intent. ​Subsequently, users may proceed to make a purchase, explore other options on the SERP, or conclude ​the search without further action.

What We Offer: Google Ads
Management Service Package

Our Google Ads Management Services Package is crafted to meet the specific needs of your business, ​whether you’re a small startup or a large enterprise.

Here’s what you can expect:

1. Strategic Campaign Planning: Our team conducts in-depth research to understand your target ​audience, industry trends, and competition. We develop customized strategies to optimize your Google ​Ads campaigns for maximum impact.

2. Keyword Research and Optimization: We identify high-performing keywords relevant to your ​business and continuously refine them to improve ad relevance and drive qualified traffic to your ​website.

3. Compelling Ad Copy Creation: Crafting engaging ad copy is crucial for capturing audience attention. ​We develop compelling ad content that resonates with your target audience and encourages clicks.

4. Ad Extensions Implementation: We utilize various ad extensions such as site links, callouts, and ​structured snippets to enhance the visibility and effectiveness of your ads, improving click-through ​rates and conversions.

5. Budget Management and Optimization: Managing your ad budget effectively is key to achieving ​optimal results. We monitor your budget allocation closely, adjusting bids and targeting strategies to ​maximize your return on investment (ROI).

6. Performance Tracking and Reporting: Transparency is essential in our approach. We provide ​detailed performance reports, including key metrics like impressions, clicks, conversions, and cost-per-​acquisition (CPA), allowing you to track the success of your campaigns.

What are the services that we offer?

Technical SEO Audit Services: Our team of experts will conduct a thorough analysis of ​your website’s technical aspects to identify any issues that may be hindering its ​performance. From site speed optimization to fixing broken links, we’ll ensure that your ​website is primed for success.

Topic and Keyphrase Research: Choosing the right topics and keywords is key to driving ​targeted traffic to your website. Our team will conduct in-depth research to identify the most ​relevant topics and keyphrases for your business, helping you attract qualified leads and ​improve your search engine rankings.

Website Optimization: We’ll implement a range of on-page and off-page optimization ​techniques to enhance your website’s visibility and improve its ranking in search engine ​results pages (SERPs). From optimizing meta tags to creating high-quality content, we’ll ​ensure that your website is fully optimized for maximum impact.

Maintenance Tutorial: At Excell University, we believe in empowering our clients to take ​control of their online presence. That’s why we provide comprehensive maintenance ​tutorials to help you understand how to keep your website optimized for the long term. ​From updating content to monitoring analytics, we’ll equip you with the knowledge and ​tools you need to succeed.

Why Choose Us?