We help you Build, Launch and Grow your Service Based Business
We believe in having a talented team of self-starters that want to deliver the best results for our clients
What We Believe In
Excell is established as a one-stop shop for people to build a thriving business, brand and excel in their life.
Founded by Attorney Roxell Richards, who built a multimillion-dollar law firm, and successfully mentored countless others to entrepreneurial success, Excell is an extension of her work. Excell offers courses, programs, live events, mentorship and physical products to help people develop in their business and life.
Transparency
Accountability
Lifelong Learning
Ambition
Our Team

Roxell
Founder & Chief Strategist, Legal Marketing

Cindy
Director of Operations

Nicole
Client Success Lead

Ralph
IT & System Administrator

Karla
Creative Director

Cath
Junior Web Developer

Bianca
On-Page SEO Specialist

Shiela
Link Builder Specialist

Jo
Lead Copywriter

Vaisa
Local SEO Specialist

Leah
SMS Marketing Specialist

Maria
Spanish Language Translator

Dave
Email Newsletter Strategist

Mary
Google Ads Specialist

Jaff
Paid Social Ads Specialist

Maria
Social Media Manager

Roselle
Social Media Manager

Camille
Video Editor

Our mission
Our team specializes in crafting
bespoke marketing solutions that
don’t just enhance brand visibility or
generate leads
Our Offer
Share your vision, and we’ll craft a tailor-made strategy together just for you.
Whether you’re taking your first steps into entrepreneurship or aiming to
elevate your established brand, let’s do it. We will gather information on your
budget, goals and a strategy to reach your goals. Let’s turn your dreams into
reality
Don’t Get Left Behind! Join the Digital Marketing Revolution—Start Your Journey Today!
In your consultation, you’ll receive:
Whether you’re starting from scratch or looking to improve your current strategy, this free session is your first step toward real digital success.